In sales, you always need people to "Buy Now!"
If you think about it, you see it all the time:
"Limited Time Offer."
"While Supplies Last."
"One Day Only."
And the list goes on.
Here's a subtle example that I stumbled across today. Not only is the conference well-priced, but the buying mechanism compels you to act sooner, lest you miss out.
Facebook is no Fun
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