Sunday, May 23, 2010


In sales, you always need people to "Buy Now!"

If you think about it, you see it all the time:

"Limited Time Offer."

"While Supplies Last."

"One Day Only."

And the list goes on.

Here's a subtle example that I stumbled across today. Not only is the conference well-priced, but the buying mechanism compels you to act sooner, lest you miss out.

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