Monday, February 8, 2010


I called someone today, as I do most days. You might call it a cold call, in that I'd never spoken to this particular executive before. I do a lot of this.

About 15 seconds into my pitch, he stops me. He says "Hey hey hey, Jeff, you call me up like you're my best friend but I don't even think we've met before."

My first days in this line of work, I used to secretly wish that people wouldn't pick up when I called. When they did, I would stutter like crazy.

So I guess I've made progress?

Like those calls, this particular one didn't yield any direct results.

Baby steps.